Rebranding a Creative Entrepreneur for Stronger Visibility & Professional Presence

Brief overview:

A freelance designer with strong work but inconsistent online presence needed a cohesive brand identity and content system to attract higher-value clients. AK Business Solutions delivered a refined brand voice, content pillars, templates, and a 30-day launch plan that significantly boosted engagement and inbound leads.

Snapshot:

• Industry: Graphic Design & Digital Art

• Services used: Brand & Content Strategy; Marketing Strategy, Design & Resource Creation

• Project length: 8 weeks (brand refresh + content rollout plan)

The challenge:

• Brand visuals and messaging were inconsistent across website, portfolio, and socials.

• Content was sporadic and lacked a clear voice or target audience.

• Low social engagement and few inbound inquiries relative to effort invested.

What AK Business Solutions Did:

1. Brand audit (Week 1): Reviewed website, social channels, portfolio, and past client feedback to identify gaps.

2. Positioning & audience mapping (Week 2): Defined ideal client profiles and updated unique value proposition.

3. Brand identity refinement (Week 3): Created tone of voice, brand mission statement, and 3 content pillars.

4. Messaging & portfolio storytelling (Week 4): Wrote elevator pitch, service descriptions, and case study story templates for portfolio items.

5. 30-day content plan & assets (Weeks 5–6): Designed branded social templates (post + story), captions bank, and a posting calendar.

6. Marketing framework & launch plan (Weeks 7–8): Built a two-phase visibility plan: organic posting + targeted portfolio promotion; provided tracking metrics and conversion suggestions.

What AK Business Solutions Delivered:

• Brand tone & messaging guide

• Content pillars + 30-day content calendar

• Branded social templates (Canva-ready) and caption bank

• Portfolio storytelling templates and sample case study

• Visibility & marketing framework with tracking sheet

Outcomes:

• 3× increase in social engagement within 30 days (likes/comments/saves)

• Noticeable increase in inbound inquiries and higher-quality leads

• Streamlined content creation, posting time cut in half thanks to templates

• Brand consistency across website, portfolio, and social platforms

Key takeaways:

• Clear positioning and content pillars enable consistent storytelling.

• Reusable templates slash time-to-post and improve visual cohesion.

• Strategic storytelling of portfolio work converts viewers into prospects.